For this week I was inspired by UPPERCASE Magazine. Last saturday I attended Hello Etsy, which was amazing in itself. The first session was a great peek into the life of Janine Vangool, a designer, writer and publisher. She shared stories of her work and how she got where she is today. In our goodybag we all received the latest issue. This morning I flipped through it (I haven’t found the time yet to read it) and immediately felt inspired by the theme. The content was just so colourful that it immediately brightened my day.
It is also a continuation of my effort of these past few weeks to offer something different than clean treasuries with all white backgrounds. I say: Down with white! Of course it has its place and a white on white treasury can look really cool and fancy. But the expectation that only treasuries with white backgrounds should end up on the frontpage has got to go! I think it’s a bit silly that a website that brings together hundreds of thousands of creative people has such a clear unofficial mandate as to how listings should look.
The most important thing to remember is that you have to figure out what backgrounds fit with your products, not how they fit in with the rest of Etsy. Unfortunately I hear sellers who want to take exciting pictures of their listings, but the ones with white backgrounds still get chosen more often for treasuries. So at least try to mix it up a bit: some classic whites, a few with a more rustic and darker look and play around with props. It will make your shop look more interesting and will keep the buyer’s eye busy looking around.
Find more Monday Moodboards on Star of the East blog!