Simple Shop Banner Photoshop Tutorial 2

This is another very simple tutorial for a shop banner for Etsy. Like the previous one it should be easy enough to follow for beginners of the program Photoshop. While the other tutorial focused on the texture and recognisable print of the products, this one has a focus on individual pieces as worn by models. This could also work with pieces that are photographed in a certain scenery, background or props. Products that are photographed on clear white background will not work for this tutorial.

This tutorial would work best for products that are worn on a model (clothing, jewelry or other accessories), are photographed with props or on backgrounds other than white. A romantic or classic themed shop could probably benefit most from this tutorial.

Freja, from LikeFreja, has offered her shop for me to experiment with. Her products and product pictures were perfect for me to work on. I especially love all the modeled pictures as they convey a beautiful atmosphere and really bring out the excellent quality of the products.


Her pictures were perfect! They fit right into the coming winter season. The two pictures I chose are especially beautiful and soft. I didn’t want anything too bright to keep the banner calm.

This is the result:


I’ve copied Freja’s idea of having the F in a different colour from her current banner. I feel like it’s a nice centre point of the composition. Now to begin the tutorial the first few steps are the same as the previous one.

Step 1

Step 1: You can open a new file by pressing ctrl + N or through the top menu: File > New

Step 2

Step 2: Your Etsy shop banner needs to be 760 pixels wide and 100 pixels high. Because the shop banner is for internet use only a resolution of 72 pixels/inch is more than enough. Select a white background so that it will blend in nicely with Etsy’s layout. Press OK to open your new document.

Step 3

Step 3: We start by selecting the type tool from the menu, but you can also get it by simply pressing T. Now you can either drag a rectangle following the canvas or simply click on the canvas and you can start typing. The former takes longer, but you can centre the text more easily.

Step 4

Step 4: Just below the main menu you will now see your text menu. Here you can choose your font. For this tutorial it’s best to use a simple sans serif font like Arial. I have chosen Helvetica ultra light, but you can choose whatever you like. A thin font would probably work best so that it doesn’t become too crowded. Finally I chose 93 for my size. Anything between 50 and 100 should be good, depending on the font and how much of the canvas you want to cover.

Step 5

Step 5: Now that you’ve chosen your font and typed your text you’ll probably need to centre it. Click on the Move Tool in the left hand menu or press V. Now you are able to drag the text around and even use your arrow keys to nudge it into the right position.

Step 6

Step 6: Open the picture you want to use. Make sure the background is not locked. You can do that by right clicking the layer and selecting “Layer From Background,,,” Next select the Elliptical Marquee Tool (or click M) If the right icon does not show up, press (don’t click) on the button and the right tool will show up. Now while holding shift, click and drag until you have the area you want to use. Once you let go you can still drag the circle around. Press ctrl + C to copy the selection.

Step 7

Step 7: Paste the selection in your document by pressing ctrl + V. Then you can press ctrl + T to select the transform tool. Hold shift while making the picture fit into the canvas. You can click and drag the image to the place you want it to be.

Step 8

Step 8: This step is optional. I didn’t like how close the letters were to each other so I opened the characters window (window > characters) and widened the gaps between the individual letters.

Step 9

Step 9: Repeat steps 6 + 7 until you are satisfied with the amount of product pictures in your banner. As you can see I also changed the colour of the letter F. You can change the colour of individual letters by selecting the text tool (T), selecting the text layer, clicking on the text area and simply select the letters you want to change colour the same way you would do in a Word document.

Step 10

Step 10: Once you’re satisfied you can save the banner (File > Save for Web & Devices…) Select jpeg at 100% quality and you’re done.


The result: Upload your new banner on Etsy and admire the result!

For Brigitte from BacaCaraJewelry I made a similarly styled banner. Here though I chose to display single beads from her jewelry. The beads are very warm in colour and they look very sophisticated. To make a banner like this it’s best to have the detail you want to use pictured on very white background. This way you can either use the magic wand tool (W) or roughly brush around the subject with the eraser tool (E).

As you can see you can easily be inspired by other designs and still give it your own twist.

Good luck on making your own shop banner! If you get stuck or simply need some advice, feel free to leave a comment.

  1. Freja said:

    Thank you so much! My new banner is fabulous! The tutorial is great for all that have a simple idea and need just some help!

  2. pulguinhasbeads said:

    Aljona you are wonderfull.
    Thank you for sharing your knowledge.


  3. Pingback: etsy banner

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