Simple Shop Banner Photoshop Tutorial 1

In this tutorial I want to show you some simple ways you can make a shop banner that fits your product. If you don’t have Photoshop you can also use the free software The GIMP as well, but the layout differs so you’ll have to do a lot of searching. Nevertheless, it’s a fine program and it pays to get to know it if you cannot download afford to buy Photoshop. I am using Photoshop CS5, but you can use any version to follow the tutorial. Don’t panic if the screenshots look a bit different from what you see on your screen, you’re probably using a different version of photoshop then.

I will post another tutorial with different outcomes. The first is for a minimalist text banner. This tutorial is really basic, meant for beginners. It is very detailed and everything is explained step by step. Someone who is a bit more experienced might find the pace a bit slow. This tutorial works best for shop owners who sell products that have a lot of detail and are very recognizable. Products that might work:

Anything knitted or crocheted, paintings with strong brush strokes or water colours with lots of details, (silk) scarfes etc.

Mada has gracefully allowed me to use her shop for this tutorial: MADEbyMADA. What I really like about her products are her earrings with traditional folksy prints. She has them in wonderful colour combinations and different sorts of print.

I wanted to make a subtle reference to these products in the banner, but also something that fits with Christmas which is coming up soon. I chose the last pair of earrings as I don’t want a print that is too busy.

So this is my result:

Now you can make your own banner based on a product picture. First, let’s start by opening photoshop.

Step 1

Step 1: You can open a new file by pressing ctrl + N or through the top menu: File > New

Step 2

Step 2: Your Etsy shop banner needs to be 760 pixels wide and 100 pixels high. Because the shop banner is for internet use only a resolution of 72 pixels/inch is more than enough. Select a white background so that it will blend in nicely with Etsy’s layout. Press OK to open your new document.

Step 3

Step 3: We start by selecting the type tool from the menu, but you can also get it by simply pressing T. Now you can either drag a rectangle following the canvas or simply click on the canvas and you can start typing. The former takes longer, but you can centre the text more easily.

Step 4

Step 4: Just below the main menu you will now see your text menu. Here you can choose your font. For this tutorial it’s best to use a simple sans serif font like Arial. I have chosen Helvetica, but you can choose whatever you like. Depending on the thickness of the letters you might have to consider making it bold text, because you’ll want to see some details. Finally I chose 70 for my size. Anything between 50 and 100 should be good, depending on the font and how much of the canvas you want to cover.

Step 5

Step 5: Now that you’ve chosen your font and typed your text you’ll probably need to centre it. Click on the Move Tool in the left hand menu or press V. Now you are able to drag the text around and even use your arrow keys to nudge it into the right position.

Step 6

Step 6: The text we have now is merely a guide for what we are making. Lower the opacity in your Layers menu to about 60%. Your text should look a lot lighter right now.

Step 7

Step 7: Our text base is done and we need a new layer in which we are going to paste our textures. Press ctrl + shift + N or click the small icon at the bottom of your layers window.

Step 8

Step 8: Since this will be only a short tutorial, you probably don´t need to name every layer individually. However, it´s good practice to name your layers and keep everything organized for when you need to back to a project.

Step 9

Step 9: The new layer will show up at the top of your layer list. Click and drag the new layer in between the background layer and the text layer.

Step 10

Step 10: It´s time to import image you are going to use. If you have it online you can copy (right click and copy image or select it and then press ctrl + C) the image and then paste it in the new layer. If you have it on your computer you can either open it (file > open) or drag the image file into photoshop. Then you need to select the whole image with ctrl + A and then copy it with ctrl + C. Either way you can paste the image in the new layer by pressing ctrl + V.

Step 11

Step 11: Since the image is bigger than your canvas it will align to the top left corner. To get it into the position you want you can select the Move Tool (or press V) and drag the image.

Step 12

Step 12: Because several steps ago you lowered the opacity of the text you now have a clearer view of how the texture will look in text form. As you can see I chose to use only one of the earrings as a texture. This means I will have to do this in a few more steps, but that’s okay.

Step 13

Step 13: Now we need to get rid of the undesired part of the picture. Click on the magic wand tool or press W. Make sure the magic wand tool is selected and not the quick selection tool. You can check that by clicking on the icon. Once you have selected the magic wand tool you need to select the text layer and click anywhere on the canvas where there isn’t any text.

Step 14

Step 14: Next, select the texture layer and hit backspace. As you can see the inside of the A and D are also filled with the texture. For this design I have chosen to keep these letters closed. If you want them open you need to select the spaces one by one in the text layer and clearing them by hitting backspace in the texture layer.

Step 15

Step 15: You will probably have some overlay on the other letters that you do not want to use. Easiest way to get rid of it is by selecting the texture layer and either brush those parts away with the eraser tool (E) or by selecting it with the rectangular marquee tool (M) and then hitting backspace. Both ways should work fine.

Step 16

Step 16: Repeat steps 10 through 15 until the whole text is done.  The last step is clicking on the eye icon left of the text layer and you have a banner. This could be the end of your project if you like it the way it is and you can go on to step. I however think my text is a tad too bright for the Christmas feeling and isn’t pronounced enough. So I am going to work on that.

Step 17

Step 17: I don’t want to edit too much so I’m just going to add an adjustment layer: Layer > New Adjustment Layer > Brightness/Contrast. Make sure this layer is on top.

Step 18

Step 18: Play a bit with the settings until you get what you’re looking for.

Step 19

Step 19: If you’re satisfied with the results it’s time to save File > Save for web & devices. The reason I’m choosing this is because we want small files when creating images for the internet. There are still a lot of people out there with slow internetconnections and we don’t want them to wait forever, now do we?

Step 20

Step 20: Choose for .jpeg and a quality of 100. This is your last chance to spot any mistakes.

The result

The result: Upload your new banner on Etsy and admire the result!

For Helena from BrandlessBerta I also wanted to put an emphasis on the detailing of her work. However instead of repeating the crochet pattern, I simply wanted to highlight a very small piece in a big way. The piece I chose fits right into the coming colder seasons. The rest of the banner is very plain, very simple, but classy.


Now you can take a look at your shop and think about what small detail you would like to put an emphasis on. Good luck on making your own shop banner! If you get stuck or simply need some advice, feel free to leave a comment.


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